Figma made a major leap forward at Config 2025, unveiling four brand-new products along with significant updates to its existing tools. With these announcements, Figma is clearly moving toward becoming a complete design, development, and marketing platform.

From building websites and apps to generating content with AI, here’s everything you need to know about the future of Figma—straight from the Config 2025 stage.

New Product Launches at Figma Config 2025

1. Figma Sites: Turn Designs into Live Websites with AI

Figma Sites is a new AI-powered website builder fully integrated into the Figma Design environment. It allows designers to turn their static designs into interactive live websites with just a few prompts.

For example, typing a prompt like “Animate this text like a bird’s feathers flying” creates a visually rich animation instantly.

A native Content Management System (CMS) is also in the works and will be available later in 2025, enabling dynamic site management directly within Figma.

2. Figma Make: Your AI Coding Assistant

Powered by Anthropic’s Claude 3.7 model, Figma Make acts as a generative AI assistant for code. It can turn plain text instructions—or existing designs—into fully functional app prototypes.

Imagine writing: “Create a music player with a spinning disc animation,” and getting a working interactive demo. That’s the power of Figma Make.

3. Figma Buzz: Scalable Content Creation for Marketers

Figma Buzz is built for marketing teams. It allows content creation at scale using brand-approved templates and generative AI. Think emails, social posts, banners—created in bulk and on-brand.

You can link spreadsheets to generate thousands of content variations with dynamic data and visuals—perfect for campaigns, A/B testing, or global rollouts.

4. Figma Draw: Vector Art, Redesigned

Figma Draw brings a powerful vector drawing experience directly into the Figma platform. It features pen tools, brushes, textures, and advanced vector editing—rivaling tools like Adobe Illustrator.

You can create or tweak scalable icons, logos, and illustrations right inside your design file, with full control over style and resolution.

Major Feature Updates in Figma

Figma Slides: Smarter, Interactive Presentations

Figma Slides has been upgraded to let you create stunning presentations with smart features. It’s now fully integrated with Figma’s design system, allowing for better brand consistency, interactive buttons, embedded animations, and real-time collaboration.

A new tone editor helps you rewrite content to better suit your audience, while “click-to-animate” options make prototyping more dynamic than ever.

Dev Mode Enhancements: Bridging Design and Development

Figma has made several improvements to Dev Mode, making it even easier for designers and developers to collaborate:

• Add comments and notes directly to layers
• Auto-update annotations when properties change
• Attach external links (e.g., documentation, GitHub snippets) to layers

These updates streamline handoff and reduce back-and-forth between design and engineering teams.

Figma is going all-in on AI integration. Here’s how:

• AI-generated design drafts: Just type a prompt, and get a complete layout with typography, colors, and components.
• Smart visual search: Find designs and components visually, using AI recognition.
• One-click text tools: Translate, summarize, or rewrite copy instantly with contextual understanding.

These tools are designed to speed up ideation while keeping creative control in the designer’s hands.

New Pricing Model (2025)

As of March 11, 2025, Figma has updated its pricing and seat structure:

• One subscription now gives access to Design, Slides, Dev Mode, and FigJam.
• AI features are currently in free beta, but usage limits or paid plans may be introduced soon.

Final Thoughts

Figma’s announcements at Config 2025 mark a bold step toward redefining the future of design, development, and content creation. With the integration of cutting-edge AI, real-time collaboration, and flexible workflows, Figma is becoming more than just a design tool—it’s a full creative platform.

Whether you’re a designer, developer, or marketer, the new Figma ecosystem has something tailored for your workflow.